Privacy Policy
1 The information we collect
We collect information about your activity when you visit our websites in order to improve our websites. All information collected automatically is stored in an aggregate form and cannot be used to identify you as a specific individual.
We occasionally ask you for information that can at times constitute personal data.
As a result, information collected by us can be divided into two main categories:
a) Aggregated visitor statistics
b) Identifiable personal information (i.e., personal data)
We occasionally ask you for information that can at times constitute personal data.
As a result, information collected by us can be divided into two main categories:
a) Aggregated visitor statistics
b) Identifiable personal information (i.e., personal data)
We do not link aggregated visitor statistics with personal data.
Aggregated visitor statistics
When you visit our website, we collect general information about your device and its location as well as the website you came from, if applicable. This information cannot be used to identify you as an individual. This information is only used in aggregate form to inform us where our visitors come from, what they look at and act on, and where the most time is spent.
Information we collect automatically:
- Cookie consent (do you allow us to place cookies on your device)
- Visitor ID (provided by a cookie we place on your device)
- IP address (device address on the internet used for statistical purposes only)
- Referrer (i.e. where you came from, e.g. google.com)
- Location, date and time of visit (e.g. United Kingdom, xx/xx/xxxx, 12.00 PM)
- Information about the device you visit from (e.g., operating system, browser etc.)
- Page view(e.g. the specific page URL accessed, the timestamp of the page load, the time of each page's viewed)
Personal data
At times, we need to collect personal data about you. Some areas/parts of our website might require you to register in order to log in; we might ask you for information such as your age range or occupation to better understand the purpose of your visit and to improve your visitor experience. We will inform you of whether it is mandatory or voluntary to provide the information requested, and if it is mandatory, the consequences of not providing the information (including whether you are able to access certain areas/parts of our website). In any case, whenever we collect any personal data that can be used to identify you as an individual (whether directly or indirectly), we collect it for activities that are necessary for our business purposes. These purposes include to communicate with you, to conduct research and analysis to understand, improve, evaluate and develop our [healthcare-related] services and business processes, to monitor compliance with our policies and other obligations, to respond to legal and regulatory requests, and otherwise to fulfil any operational, legal, regulatory and compliance requirements.
2 How information is used
We will only collect and store personal data for the purpose(s) stated in this policy or otherwise notified to you during the collection process, and only for the period of time necessary for such purpose(s). When we finish processing your information for the stated purpose, we will erase and destroy it to ensure your privacy. We will obtain your consent to use your personal data for any new purpose which is not or is unrelated to the original purpose for which we collected the data.
3 Collection of sensitive data
We do not collect or retain sensitive personal data relating to your health, ethnic origin, religious beliefs or political conviction etc. at this site. In the rare case where we do seek to collect other sensitive data, we will do so in strict compliance with local data privacy law.
4 Protection of children
Protecting the privacy of children is important. Novo Nordisk does not intend to collect personal data from children (a child is defined as being under the age of 18, or the equivalent age as specified by local law) without permission of the parent or legal guardian. Children should NOT submit personal data to Novo Nordisk without the explicit permission of their parent or legal guardian.
Where appropriate, we will instruct children not to submit personal data. If your child has submitted personal data and you would like to request that such information be removed, please contact us via our privacy mailbox privacy@novonordisk.com.
Where appropriate, we will instruct children not to submit personal data. If your child has submitted personal data and you would like to request that such information be removed, please contact us via our privacy mailbox privacy@novonordisk.com.
5 How we ensure data security
Personal data are collected on this website only to the extent required. We will implement necessary security arrangements to protect your personal data against unauthorized or accidental access, processing, erasure, loss or use to the extent practicable and in accordance with the standard required under applicable data privacy laws. Under no circumstances are the collected data sold to third parties for any reason.
6 Where are the data processed?
Any personal data we collect may be transferred internationally within Novo Nordisk’s global organization for processing. Some of Novo Nordisk’s affiliates may be located outside of Hong Kong. We have internal policies and Binding Corporate Rules in place to ensure an adequate level of protection for such transfers as required by applicable data privacy laws irrespective of where your data is located.
7 Disclosure to third parties
We will never sell personal data about our visitors to a third party.
Apart from our affiliates, we will generally only share information with our service providers and advisors who provide IT services. However, in order to carry out certain business purposes, including to comply with legal obligations, to protect the rights, property or safety of Novo Nordisk, its employees and others, or in the event we sell or liquidate any part of business or assets, personal data may be shared with a third party (e.g., parties to the business transaction or parties to the legal proceedings or a governmental authority). Some of these third parties may be located outside of Hong Kong. Any such sharing will be in compliance with applicable data privacy law. Where applicable, we will require third parties to whom we disclose your personal data to protect your personal data in accordance with applicable data privacy laws.
Apart from our affiliates, we will generally only share information with our service providers and advisors who provide IT services. However, in order to carry out certain business purposes, including to comply with legal obligations, to protect the rights, property or safety of Novo Nordisk, its employees and others, or in the event we sell or liquidate any part of business or assets, personal data may be shared with a third party (e.g., parties to the business transaction or parties to the legal proceedings or a governmental authority). Some of these third parties may be located outside of Hong Kong. Any such sharing will be in compliance with applicable data privacy law. Where applicable, we will require third parties to whom we disclose your personal data to protect your personal data in accordance with applicable data privacy laws.
8 Visitor rights
You are entitled to know whether we hold personal data about you and, if we do, obtain access to that data and require the data to be corrected, if inaccurate.
You are also entitled to know the kind of personal data we hold, and the main purpose(s) for personal data we hold is or is to be used. Please contact our Data Protection Department via our privacy mailbox privacy@novonordisk.com if you wish to obtain access to or correct your personal data, exercise any of the rights stated above or if you have any concerns in this regard.
You are also entitled to know the kind of personal data we hold, and the main purpose(s) for personal data we hold is or is to be used. Please contact our Data Protection Department via our privacy mailbox privacy@novonordisk.com if you wish to obtain access to or correct your personal data, exercise any of the rights stated above or if you have any concerns in this regard.
9 Use of cookies
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server; only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember your preferences – e.g. choice of language.
At Novo Nordisk we use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.
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At Novo Nordisk we use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.
- Strictly necessary cookies; These cookies are necessary for the website to function and cannot be switched off in this website. They are usually only set in response to a request made by you, such as setting your privacy preferences, logging in or filling out forms. These cookies do not store any personal data.
- Performance cookies; Performance cookies are used across Novo Nordisk websites for internal purposes to help us to provide you with a better user experience. Information supplied by these cookies helps us understand how our visitors use novonordisk.com so that we can improve our content.
- Social media pixels; Pixels are used to advertise and re-target content on social media.
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10 Who to contact
If you have any questions about this privacy, cookies and legal disclaimer, if you want to obtain insight in any personal data held about you, or if you have any concerns regarding Novo Nordisk's use of your personal data you may contact our Data Protection Department via privacy@novonordisk.com.

